Marketing is changing. We see it everyday by looking at the activity of our customers. Marketing strategy is becoming more sophisticated as is the implementation of campaigns. As publishers you should be reaping the rewards of this in terms of increased sales and revenue....

If any job has suffered from the cliché-ridden, hackneyed impressions of the general public, the librarian has to be close to the top of the list. Those of us in or around the publishing sector know that this image is out of date and the modern librarian has to deal with a far...